Internet Pioneers Raise $4.5 million to Bring Premium Personal Insurance Online

Englewood, CO 3/7/2018. Kelly Klee, Inc., the digital insurance broker for successful Americans, announced today that it has raised $4.5 million in Seed funding across two closings. Investors participating in the funding include Gary Tolman, the former CEO of Esurance; David Fitzgerald, former head of business development for Google Compare Insurance; David Wong, former General Partner at Brentwood Associates; LowerMyBills founder Matt Coffin; Kelly Klee CEO Jon Kelly, and Langdell Investments.

“Jon and I helped to bring insurance online in the late 1990’s. Since then, online insurance distribution has been completely focused on the mass-market. We believe that households in the top 10% will also greatly benefit from the convenience of an online model and one that is built around their unique needs,” said Kelly Klee Chairman Gary Tolman.

Kelly Klee also announced today that it has released the first hybrid human-robo advisor for personal insurance. Consumers who visit will now get a personal coverage score and detailed coverage analysis after answering just 14 questions about their assets and lifestyle. Users who would like to create a comprehensive protection strategy can then continue with their pre-selected expert advisor, who compare offerings from every major high-end insurer.

“Up to this point, online insurance has been about quickly delivering plain vanilla products to the masses. Many of our clients spend over $10,000 per year on their policies and have significant assets to protect. Unfortunately, about 80% come to us with severe coverage gaps. They need expertise. That’s why we built the online coverage advisor with a seamless transition to licensed experts,” said founder and CEO, Jon Kelly.

Kelly Klee has grown rapidly since selling its first policy in late 2014. The firm now provides coverage for over $1.2 Billion in assets, underwritten by the very best affluent-focused insurers, such as Chubb, AIG Private Client Group, PURE, Nationwide Private Client, Encompass, and Cincinnati Financial. Kelly Klee is licensed in all 50 states.

“Personalization and digitization are overarching themes in property and casualty insurance today. Successful families expect world-class customer service when it comes to managing their wealth, but the same experience has not translated to the insurance space where the experience is still highly transactional. Kelly Klee’s singular focus on providing high-quality service and complete coverage to affluent families, coupled with Jon Kelly and Bob Klee’s deep insurance expertise, provides Kelly Klee with a unique advantage to tackle this market and scale the business. We are very excited to partner with Kelly Klee and participate in their growth,” said Langdell Investments partner Pratik Budhdev.

About Kelly Klee

Kelly Klee is the digital insurance broker for successful families, providing coverage for their homes, cars, valuables, and personal liability. Kelly Klee offers tailored coverage plans backed by the nation’s leading private client underwriters. The company is headquartered in Englewood, Colorado, and is licensed in 50 states. Kelly Klee was founded by insurance technology pioneer Jon Kelly and private client coverage expert Bob Klee. For more information, visit

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